Projects
Metrolinx
From Infrastructure to Inspiration: Shaping the Metrolinx Masterbrand:
As the regional transportation leader and builder in the Greater Toronto and Hamilton Area, investing $75B in construction in a city of 15 million people can be like performing open heart surgery while running a marathon. Its hard to get excited about future transit through the daily mess and noise. Our brand work aimed to empathize with residents in a familiar and relatable way, while inspiring excitement for the future to come.
GO Transit
Reimagining Regional Transit: A Bold New Brand for GO
GO Transit is the Greater Toronto and Hamilton Areas iconic rail and bus operator, moving 65m riders annually. But in a car-obsessed culture, our objective was to shift perception that this is not your Grandma's transit service and to inspire transit travel as a want and not a need for trips of all kinds, and for all types of riders; the young, the youngest and the newest to our region.
PRESTO
Making PRESTO Make Sense: Simplifying the Fare Experience
PRESTO is the regional fare payment provider for the Greater Toronto and Hamilton Area, serving riders in 15 transit agencies. But how do you get people excited about a piece of plastic or mobile wallet card. Well, you show them PRESTO is more than a transaction, its a passport to everything the region has to offer, with seamless, fast fintech and PERKS like savings on food, events and attractions with just a tap.
UP Express
More Than an Airport Train: Rebranding UP Express for Locals & Leisure
Flight travel is stressful,. Add in the fact there are two seasons in Toronto - winter and construction - getting to your flight on time is a roll of the dice. That is, if you aren't taking the Union-Pearson Express, the city's best kept secret for a 25 min stress free ride, every 15 minutes, to and from Union Station in the centre of the city.
Government of Ontario
From Confusion to Clarity: Public Policy Messaging at Scale
Breaking through the noise isn’t easy—especially when you’re a provincial government speaking to one of the most diverse populations in the world. From health to highways, citizenship to sport, we set out to make government messaging not just heard, but felt. The goal? To inform, empower, and actually inspire Ontarians, one scroll, screen, or story at a time.
Organic Social Content
From trend-driven Reels to behind-the-scenes magic, this reel showcases organic social content that connects, inspires, and converts—featuring partnerships, viral moments, and purpose-led storytelling from everyday shoots to unforgettable trips.